Essays about: "the four p s of marketing"

Showing result 1 - 5 of 8 essays containing the words the four p s of marketing.

  1. 1. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  3. 2. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  4. 3. RFID's Perceived Influence on the Marketing Mix in the Logistics Industry : An exploratory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hansson; Frida Andersson; Sophie Dyvelås; [2015]
    Keywords : RFID; Marketing; Marketing Mix; Logistics;

    Abstract : The logistics industry is known to be one of the main players for integrating Radio Frequency Identification (RFID) into their supply chain. By reflecting radio waves, RFID allows any item to become an intelligent part of an organization’s information infrastructure. READ MORE

  5. 4. How to Market Mobile Apps as a Startup : A Case Study on Truecaller

    University essay from Jönköping University/IHH, Informatik

    Author : Magnus Johansson Angesjö; Roland Füssel; [2013]
    Keywords : Mobile apps; Marketing strategies; Startup marketing; Word of mouth marketing; WOM; WOMM; Social Media; App store; Mobile applications;

    Abstract : The mobile app market is continuously increasing and an increasingly number of actors aims to gain market shares in this business sector. At the same time the number of app stores with a significant influence on the market are few; with Google Play and Apple App Store as the major actors of the app store market. READ MORE

  6. 5. Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study

    University essay from Handelshögskolan vid Umeå universitet

    Author : Muhammad Arif Khan; Saqib Saeed Khan; [2011]
    Keywords : Apoteket AB; De-regulation; customer retention; pharmaceuticals; Sweden; 7 Ps of marketing; customers;

    Abstract : Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. READ MORE