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Found 5 essays matching the above criteria.

  1. 1. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  3. 2. Chilean diaspora in Sweden & the effects of social media platforms on their desire to travel back

    University essay from Södertörns högskola/Turismvetenskap

    Author : Patricia Ramirez; [2022]
    Keywords : Diaspora Tourism; Sweden; Second Generation; Third Generation; Social Media Platforms; Chile;

    Abstract : This study examines what role, impact and relationship social media platforms have on second and third generation Chilean diaspora that are living in Sweden when traveling back to Chile. The study uses thematic analysis and 25 qualitative semi-structured interviews with second and third generation Chilean diaspora members, whose age is between 25 and 50 and who has traveled to Chile or are planning to travel there. READ MORE

  4. 3. The Audience Engagement for the TV Show of the Palace Museum : Case Study for the Social Media, Weibo account of the TV Show, There is Something New in the Palace Museum

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Xueying Shi; [2020]
    Keywords : digital museum; social media interaction; audience engagement; participatory culture; edutainment;

    Abstract : This study aims to analyze the audience engagement in a Chinese social media, Weibo, of the Palace Museum TV show “There is Something New in the Palace Museum”. It is new for a Chinese museum to cooperate with traditional media and digital media at the same time to generate more interest, particularly of younger generations. READ MORE

  5. 4. A research about Digital social networks influence in Urban spaces, Case study – Stortorget, Lilla torg & Gustav Adolfs torg in Malmö, Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

    Author : Mohana murugan Periannan; [2012]
    Keywords : Social networking; Optional activities; WIFI internet; urban squares; social interaction; Place making.;

    Abstract : This paper sets out the role of social media that can influence the people to stay connected via social networking for meeting up in public spaces. People increasingly use gadgets like laptop and mobile to stay connected for virtual interaction in outdoors. READ MORE

  6. 5. Corporate Social Media - Facilitating Better and Faster Change Management

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Martin AntonSon; Christopher Wendels; [2009-03-06T09:15:46Z]
    Keywords : ;

    Abstract : Today’s world is moving at an ever increasing pace. New technologies, opportunities, threats all force companies to have the ability to be able to change rapidly in order to stay competitive and survive in increasingly harder business climates. READ MORE