Essays about: "the study of online newspaper"

Showing result 21 - 25 of 51 essays containing the words the study of online newspaper.

  1. 21. Media business transformation based on information technology : A pilot study of three Swedish newspapers

    University essay from

    Author : Samin Sadat Alavioon; [2017]
    Keywords : media business transformation; online newspaper; information technology;

    Abstract : The newspaper industry has been transformed after the emergence of information technology. According to the transformation of media businesses by technology advancement this study realizes the importance of opportunities and threats brought by new information technology in the newspaper industry. READ MORE

  3. 22. Business Model Innovation - Challenges and Opportunities in the Swedish Newspaper Industry

    University essay from Lunds universitet/Innovationsteknik

    Author : Josefin Andersson; Louise Lyckvik; [2017]
    Keywords : business model innovation; media; newspapers; Swedish newspaper industry; Technology and Engineering;

    Abstract : The digital era has mercilessly affected the media landscape by changing the way information and news are disseminated and consumed. This has led to an increased need to move activities online and an outdated business model among newspapers. The Swedish newspaper industry has so far struggled to do business in the digital world. READ MORE

  4. 23. Reader Comments on News Articles: Critical or Complementary

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Monique Hiller; [2016]
    Keywords : Newspaper; Comments; Readers; Politics; Elections; Conflict; Crisis; Journalism;

    Abstract : Guardian and Zeit online articles attract a large number of reader comments in generaland those that include links specifically. Using both quantitative and qualitative contentanalysis, the reader comments that include links in 80 articles on four topics – TheRefugee Crisis, the Syrian Conflict, Elections and Artificial Intelligence – from bothnewspapers were classified according to type and pro or contra stance to the article theywere posted in response to. READ MORE

  5. 24. From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Silvegren; Lukas Morinder; [2016]
    Keywords : Brand Equity; Customer-Based Brand Equity; Brand Personality; New Media; Traditional Media; Social Media; Print Media; Newspaper; Facebook; Business and Economics;

    Abstract : Purpose: Based upon previous theories on customer-based brand equity, this study investigates whether the usage of either print or social media have relatively stronger impact upon the brand building components; brand awareness, emotional and functional brand image, willingness to pay a price premium and purchase intention. Methodology and Empirical Evidence: Perceptions on fictional advertisements were collected from a total of 493 respondents. READ MORE

  6. 25. Climate Change Communication during COP21 in Paris: The Momentum for Change framed by the Guardian

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Lisa Plattner; [2016]
    Keywords : climate change communication; COP21; Paris Agreement; frame analysis; global leaders; the Guardian;

    Abstract : The study of climate change communication has become a vital research field. It has evolved into being an essential translator between the scientific community and the public. READ MORE