Essays about: "theory of SMEs"

Showing result 1 - 5 of 169 essays containing the words theory of SMEs.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  2. 2. The impact of war and crisis on SMEs' global value chains: A quantitative study in West Sweden

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Moa Johansson; [2023-11-08]
    Keywords : Small and Medium-sized Enterprises SME ; Global Value Chains GVC ; Globalisation; Deglobalisation and Regionalisation;

    Abstract : Historically global value chains (GVCs) have mainly been operated by transnational corporations (TNCs) but have increased in popularity for small and medium-sized enterprises (SME). Recent events such as the COVID-19 pandemic and the complete Russian invasion of Ukraine in 2022 have exposed vulnerabilities in GVC. READ MORE

  3. 3. Managing Innovation in Knowledge-Intensive SMEs: A Multiple Case Study of Balancing Exploration and Exploitation

    University essay from Göteborgs universitet/Graduate School

    Author : Anders Persson; Filip Mannefred; [2023-07-20]
    Keywords : Ambidexterity; Innovation management; Innovation Strategy; Innovation Processes; Knowledge-Intensive firms; SMEs;

    Abstract : Managing the innovation processes and strategies is a common challenge for companies due to the complexity and difficulties of creating processes that favor exploitation and exploration, and not limiting the capabilities to one or the other. Being able to have a split focus and balancing these capabilities constitutes a paradox since stability and predictability are associated with exploitation, and since risk and unpredictability are associated with exploration. READ MORE

  4. 4. An inventory optimization toolbox in SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Jakob Olofsson; Johan Persson; [2023-07-03]
    Keywords : ;

    Abstract : Introduction - The globalization of e-commerce and the emergence of supply chains have allowed SMEs to join in shaping the global economy. Although SMEs contribute a lot to global development, they usually experience a number of challenges in their daily operations affecting their profitability and performance. READ MORE

  5. 5. Determinants of SMEs' Sustainable Practise : A case study of a Swedish financial firm

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sebastian Orrmell; Jonathan Markl; Fahmid Anam Chowdhury; [2023]
    Keywords : SMEs; Sustainability; Social Performance; Resource-Based View; Stakeholder Theory; Upper Echelon Theory; Small and Medium Sized Enterprises;

    Abstract : Purpose – To find out what factors hinder and promote SMEs to practice sustainable business. Methodology – Qualitative case study based on interviews and archival data. Findings – This research resulted in five different propositions. 1. READ MORE