Essays about: "thesis about sales promotion"

Found 5 essays containing the words thesis about sales promotion.

  1. 1. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  3. 2. How can customer behavior be changed in order to increase sales of organic products

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rebecca Hammel; Matilda Klasson; [2015]
    Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE

  4. 3. Increasing sales forecast accuracy with technique adoption in the forecasting process

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Richard Orrebrant; Adam Hill; [2014]
    Keywords : Sales forecast; Forecast accuracy; Time series; Qualitative forecast; Forecasting process;

    Abstract : Abstract   Purpose - The purpose with this thesis is to investigate how to increase sales forecast accuracy.   Methodology – To fulfil the purpose a case study was conducted. To collect data from the case study the authors performed interviews and gathered documents. READ MORE

  5. 4. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
    Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

    Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE

  6. 5. Havremalt : relansering av en hälsokostprodukt

    University essay from SLU/Dept. of Economics

    Author : Piotr Stepinski; Karl Junggren; [2007]
    Keywords : hälsokost; relansering; positionering; köpvanor; informationssökning;

    Abstract : Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. READ MORE