Essays about: "thesis corporate strategy"

Showing result 6 - 10 of 310 essays containing the words thesis corporate strategy.

1. 6. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

3. 7. The Missing Ingredient: How to improve value investing in the information age

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Robin Grawe; Kjell Thomsen; [2023]
   Keywords : Value investing; Fama-French; Intangible Assets; Accounting-based valuation;

   Abstract : This thesis aims to inform a value investing strategy in specific niches of European firms by adjusting the book-to-market (B/M) ratio for intangible assets. An increase in intangible assets' importance for corporate value creation coupled with a lack of amendments to their accounting treatment has led to debates on the value relevance and accuracy of accounting information, including the B/M ratio used to derive value premiums. READ MORE

4. 8. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karolina Masalskaite; [2023]
   Keywords : Product eco-innovation; environmental sustainability; Scandinavian and Finnish furniture industry; drivers and obstacles to eco-innovation; company age and size impact; Business and Economics; Earth and Environmental Sciences;

   Abstract : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. READ MORE

5. 9. Proactive Decarbonization in Projects - At What Price? : A Qualitative Study of Life-cycle Cost Analysis and Shadow Pricing of Carbon as Decision-making Tools

   University essay from KTH/Ledning och organisering i byggande och förvaltning

   Author : Anna Edorson; [2023]
   Keywords : Life-cycle Cost Analysis ; Shadow Pricing of Carbon ; Sustainability ; Climate Targets ; Decision-making ; Project Management ; Livscykelkostnadsanalys ; Skuggpris på koldioxid ; Hållbarhet ; Klimatmål ; Beslutsfattande ; Projektledning ;

   Abstract : As we move towards a low-carbon economy, environmental sustainability drives corporate performance and strategy to a greater extent than a decade ago. Hence, there is a growing importance among actors with long-term ownership interests to recognize climate-related issues in investment decisions. READ MORE

6. 10. Female Leaders’ Role in Corporate Sustainability Strategy Processes

   University essay from

   Author : Mika Björkman; [2023]
   Keywords : Management; Female Leaders; Corporate Sustainability; Sustainability Strategy Processes; Organizational Diversity;

   Abstract : Abstract   Background: With the heightening pressure of climate change, the public as well as the corporate world calls for leaders that can drive sustainable development, hence tackling the challenges to come. Companies are facing growing pressure from both internal and external stakeholders to adopt sustainable practices. READ MORE