Essays about: "thesis corporate strategy"

Showing result 16 - 20 of 310 essays containing the words thesis corporate strategy.

1. 16. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

3. 17. Sustainable investment strategies and the impact of the EU taxonomy : A study on Swedish institutional investors

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Marcus Eriksson; William Seth Wenzel; [2023]
   Keywords : EU Taxonomy; SRI Strategies; Sustainable investing; Swedish institutional investors; EU-taxonomin; SRI-strategier; hållbara investeringar; svenska institutionella investerare;

   Abstract : This thesis investigates the current sustainable investment strategy of Swedish institutional investors that are not covered by the EU Taxonomy and how the Taxonomy will affect their work with sustainable investments. As a basis, 7 semi-structured interviews have been conducted. READ MORE

4. 18. Assessing the Impact of Sovereign Green Bonds on Energy Transition: A Staggered Difference-in-Difference Analysis

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Darragh O'Neill; [2023]
   Keywords : Sovereign Green Bonds; Green Bonds; Energy Transition; Sustainable Finance; Staggered Difference-in-Difference;

   Abstract : An increasing number of governments are adopting the issuance of sovereign green bonds (SGBs) as part of their strategies for transitioning to renewable energy and achieving their net zero greenhouse gas emissions targets. However, due to the nascency of the SGB market, little empirical evidence of their effectiveness as drivers of energy transition exists. READ MORE

5. 19. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

6. 20. Flourish or perish in a turbulent environment : A qualitative study from the perspective of environmentally sustainable SMEs.

   University essay from Umeå universitet/Företagsekonomi

   Author : Douglas Drake; Simon Berling; [2023]
   Keywords : VUCA; Strategy; Environmental Sustainability; SME; Dynamic Capabilities; Corporate Social Responsibility Triple Bottom Line.;

   Abstract : Since the beginning of the 2020’s the world has drastically changed and forced organisations to re-adapt, adjust and reconfigure their business in order to survive. The Covid-19 pandemic rewrote the map of conducting business, as well as the war in Ukraine was a catalyst for inflation, and thereafter rising interest rates. READ MORE