Essays about: "thesis e-commerce china"

Showing result 1 - 5 of 17 essays containing the words thesis e-commerce china.

  1. 1. User consumptions behavior of interactive video platform - A reflective study of Douyin as an E-commerce Platform

    University essay from Lunds universitet/Institutionen för informatik

    Author : Borges Jose Joaquim Paindane; Xiaoqian Lu; [2022]
    Keywords : Interactive Video; E-commence Platform; Douyin; Social Media; Consumption Behavior.; Business and Economics;

    Abstract : Because of the versatility of technological influence and the rapid development of digitalization, interactive social media, such as Tik Tok and Douyin, have brought more consumption possibilities to the market. These social media are merging to innovate some new consumption behaviors by using interactive content to save costs and give users more value. READ MORE

  2. 2. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE

  3. 3. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Aida Licina; [2020]
    Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE

  4. 4. Unraveling Complexities in the New Economy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lukas Bollano; Fabian Nicola Gutjahr; [2019]
    Keywords : Business and Economics;

    Abstract : Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom Authors: Fabian Gutjahr & Lukas Bollano Supervisor: Magnus Johansson Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing. Methodology: A qualitative multiple-case study with cross-cultural components has been designed. READ MORE

  5. 5. The Impact of Third-Party Payment on Traditional Banking Industry in China

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bing Lai; [2019]
    Keywords : Third-party payment; Finance innovation in China; Challenge of traditional banking; non-interest income profitability; finance regulation; Business and Economics;

    Abstract : The payment method is under transition making the world step into a digital and mobile oriented chapter. With the development of integration between internet technology and financial functions, China expects to have a large number of mobile payments from its citizens as a result of the population size. READ MORE