Essays about: "thesis on hotel industry"

Showing result 21 - 25 of 53 essays containing the words thesis on hotel industry.

  1. 21. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  3. 22. Human Resource Management Strategies in Hospitality Industry : Employees’ competence, attitude, behavior and organizational operation (management perspective)

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Elham Gheliji; [2019]
    Keywords : Hotel industry; Human resource management and strategy; Human resource practices; Employees’ skills and competences; Employees’ satisfaction; Employees’ performance; Employees’ attitude and behavior;

    Abstract : The current study demonstrates human resource strategies in hospitality industry (Hotel segment) and its impact on employee competencies and skills. The human resource management enhances employee performance and their credibility to maximize overall firm goals in hotel segment. READ MORE

  4. 23. A comparative study of sustainability in the hospitality sector in Chinese hotels

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : KAI YANG; [2019]
    Keywords : ;

    Abstract : The development of an industrial civilization,and rapidurban economic growth, leads tomore and more pressure onthe natural environment. Furthermore, the tourism industry is one of the major industries in the world and to understand the importance of sustainable development for the environment and society, the tourism industry is the first to understand. READ MORE

  5. 24. Cascaded Machine Learning for Increasing Conversion in Hospitality Recommender System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Antonio Javier Gonzalez Ferrer; [2018]
    Keywords : ;

    Abstract : Recommender systems refer to algorithms widely used in industry to determine the preferred product to propose to a customer, given some information about the customer and the context of the purchase. In this thesis, such an approach is applied to predict the desirability of hotels given information about an air travel booking. READ MORE

  6. 25. Desirable Competencies for Middle Managers in the Hospitality Industry

    University essay from Umeå universitet/Institutionen för geografi

    Author : Robert O. Nilsson; [2018]
    Keywords : Competencies; Competency Domain Model; Culture and Language; Hospitality Management; Middle Management.;

    Abstract : The purpose of this thesis was to gain an updated understanding of the needs of thehospitality industry, and the desirable competencies for middle managers. Most previous studieshave stated the importance of continuant research on desirable competencies to update hospitalityeducators and students. READ MORE