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1. 1. Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Stephanie Wischner; [2014]
   Keywords : social marketing; water reduction; towel reuse; sustainable hotel management; Social Sciences; Earth and Environmental Sciences;

   Abstract : Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. READ MORE