Advanced search

Showing result 1 - 5 of 61 essays matching the above criteria.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. Impacts of Cybersecurity Practices on Cyberattack Damage and Protection Among Small and Medium Enterprises in Thailand

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Thanintorn Thamrongthanakit; [2023]
   Keywords : SMEs in Thailand; Cybersecurity Frameworks; Cybersecurity Contols;

   Abstract : Small and medium enterprises (SMEs) are a significant factor that drives the global economy, especially in developing countries such as Thailand, where SMEs contribute more than one-third of the Thai GDP. With digital transformation allowing businesses to access new technologies easily, most SMEs have shifted from traditional businesses to digital businesses. READ MORE

4. 3. Use of Management Accounting Under a Grant Administrated Project

   University essay from Göteborgs universitet/Graduate School

   Author : Therese Brodin; Anne De Silva; [2022-06-30]
   Keywords : Management accounting; Grant administration; Project; Public budget response; Private organisation; Public organisation; Tourism; SME; Adaptation; Svalbard; Local Government Financial Grant;

   Abstract : Background – Covid-19 pandemic has triggered responses for financial supports, governmental actions, and subsidies directed to specific industries in several countries inferring administration of projects under non-routine situations, including actors of various organisational structures. The aim of this thesis was to learn more about the use of management accounting under a new, non-usual situation from two interlinked levels, namely the societal and firm under a public grant administrated project context. READ MORE

5. 4. The Use of Management Control in Decentralized Autonomous Organizations : A descriptive case study on the use of management control in three Ethereum blockchain based DAOs

   University essay from Linköpings universitet/Industriell ekonomi

   Author : Ludvig Öberg; Isak Almquist; [2022]
   Keywords : DAO; Decentralized Autonomous Organizations; Management Control; Blockchain; Bitcoin; Ethereum; Smart Contracts; Cryptography; Consensus; Governance; Cryptocurrencies; DAO; Decentraliserade Autonoma Organisationer; Styrning; Blockkedja; Blockkedjor; Bitcoin; Ethereum; Kryptovalutor; Konsensus;

   Abstract : Decentralized autonomous organizations, or DAOs, are spoken highly of in cryptocurrency spaces as a new way of organizing capital and labor. The basic concept is an organization with a shared vision or goal, where the participants and/or outside stakeholders own tokens that grant governing rights over resources through smart contracts. READ MORE

6. 5. Complementary measures beyond GDP to measure prosperity and well-being - design, use and experiences

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Maria Jansson; [2022]
   Keywords : Economic welfare; Gross Domestic Product; Socioeconomic indicators;

   Abstract : Gross domestic product (GDP) has become an influential standard measure of national prosperity and well-being, although it does not necessarily indicate long-term prosperity and well-being. Therefore, alternative and complementary measures to GDP have been developed and promoted, both internationally and nationally. READ MORE