Essays about: "traditional market in e-commerce"

Showing result 1 - 5 of 26 essays containing the words traditional market in e-commerce.

1. 1. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

3. 2. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Johanna Andersson; [2022]
   Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

   Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE

4. 3. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

   University essay from KTH/Fastigheter och byggande

   Author : Jesper Öhman; Knut Benson; [2021]
   Keywords : Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

   Abstract : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. READ MORE

5. 4. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lazar Nesic; Carl Osterman; [2020]
   Keywords : Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

   Abstract : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. READ MORE

6. 5. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Hansson; Adam Manfredsson; [2020]
   Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

   Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE