Essays about: "trompenaars dimensions china"

Found 3 essays containing the words trompenaars dimensions china.

  1. 1. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Nathalie Svedberg; Tim Svensson; [2014]
    Keywords : China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

    Abstract : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. READ MORE

  2. 2. Wining and Dining in China : How Swedish companies perceive and adapt to cultural differences when managing business relationships in China

    University essay from Institutionen för marknadsföring (MF)

    Author : Robin Andersson; Robin Magnusson; Zheng Sun; [2013]
    Keywords : Cultural differences; China; Sweden; Business climate; Adaptation; Guanxi; Business relationship; Asia; B2B;

    Abstract : China as an Asian country has now an ever growing importance to the world economy and Sweden as a western country is having more and more collaboration in business with China. Due to the cultural differences between Sweden and China, managing relationships in B2B market has been challenging for Swedish companies doing business in China. READ MORE

  3. 3. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Avinash Jha; [2010]
    Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

    Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE