Essays about: "Zheng Sun"

Found 1 essay containing the words Zheng Sun.

  1. 1. Wining and Dining in China : How Swedish companies perceive and adapt to cultural differences when managing business relationships in China

    University essay from Institutionen för marknadsföring (MF)

    Author : Robin Andersson; Robin Magnusson; Zheng Sun; [2013]
    Keywords : Cultural differences; China; Sweden; Business climate; Adaptation; Guanxi; Business relationship; Asia; B2B;

    Abstract : China as an Asian country has now an ever growing importance to the world economy and Sweden as a western country is having more and more collaboration in business with China. Due to the cultural differences between Sweden and China, managing relationships in B2B market has been challenging for Swedish companies doing business in China. READ MORE