Essays about: "vegan movement"
Showing result 1 - 5 of 6 essays containing the words vegan movement.
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1. “Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. READ MORE
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2. Veganism through an intersectional lens:A study on racial perspectives in the Swedish vegan community
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : During the past decade, veganism has increased in the global North. In current debates in the U.S., the vegan community has been accused of being a white, privileged lifestyle movement that reinforces neoliberal attitudes and colonial influences of universalism, color blindness, and capitalist consumption. READ MORE
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3. Female and male audiences' perception on a plant-based (Vegan) diet after having viewed the documentary film What the Health : How perception on a plant-based diet (Vegan) changes after having watched the documentary film What the Health
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : Veganism (or following a PBD) is scientifically proven to be one of the possible answers to the environmental, ethical and health issues our society is currently facing. The documentary film What the Health advocates this claim and presents the tremendous impacts, meat and dairy production and consumption, have on our environment, our personal health and for the people living on our planet. READ MORE
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4. Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. READ MORE
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5. The spark of a paracrisis
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis written within the field of strategic communication and digital media, aims to understand how discourse constructs the paracrisis prevailing on the dairy corporation Arla's Instagram account. A social constructivist perspective to reality and a hermeneutic approach to meaning has been the frame of reference for this study. READ MORE
