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Showing result 1 - 5 of 6 essays matching the above criteria.
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1. How do people evaluate virtual goods in social media? The case of Dota 2
University essay from Uppsala universitet/Människa-datorinteraktionAbstract : Virtual purchases are the main source of revenue for developers of F2P games being a market with expected 17.4 billions of dollars volume in 2019. Despite the broad scope of research of virtual purchases, it is still unclear how the player evaluate non-functional goods. READ MORE
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2. Microtransactions and lotteries in video-games
University essay fromAbstract : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. READ MORE
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3. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. READ MORE
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4. Virtual Goods in Online Games - A study on players’ attitudes towards Lootboxes and Microtransactions in Online Games
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : The aim of this thesis is to investigate players’ attitudes towards microtransactions within online games. The thesis is based on a multi-method approach combining the following methods: focus group-interviews, interview questions posed to hosts of a podcast, for then to discuss in their episode, and a survey. READ MORE
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5. Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. READ MORE