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Showing result 1 - 5 of 18 essays matching the above criteria.

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  3. 2. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  4. 3. Detection and Awareness of Short Alert Sounds in a Retail Environment : Towards using sonification to reduce shoplifting

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sebastian Holmqvist; [2021]
    Keywords : ;

    Abstract : This study is part of a larger research project at KTH Royal Institute of Technology that focuses on reducing theft and shoplifting in stores using sonification as a method of surveillance and preemptive measures. We believe that by triggering sounds when store visitors interact with goods, it is possible to notify the shoplifter that they are being monitored, without disturbing the regular customer. READ MORE

  5. 4. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Marco Bojic Olsson; [2020]
    Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

    Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE

  6. 5. The Opportunity Cost Neglect of Money and Time : The Role of Mental Budgeting

    University essay from Linköpings universitet/Nationalekonomi

    Author : Gustav Fritzell; Liam Strand; [2018]
    Keywords : Behavioral Economics; opportunity cost neglect; mental budgeting; time; Beteendeekonomi; försummelse av alternativkostnader; mental budgeting; tid;

    Abstract : Consumers often fail to consider the alternative ways to spend money when making decisions to buy consumer goods, this is called opportunity cost neglect. In this experimental study, our objective was to replicate the previous research of Frederick et al. (2009) showing that reminding individuals about the opportunity cost affects their decisions. READ MORE