Essays about: "why media is important"

Showing result 6 - 10 of 112 essays containing the words why media is important.

  1. 6. Assessing the Viability of Random Indexing in Song Recommender Systems

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Erik Rosén; Sead Kozic; [2023]
    Keywords : ;

    Abstract : This thesis assesses how Random Indexing performs as a recommender system for music recommendations. Recommender systems have gotten more and more important as the amount of content provided gets larger and larger. They are usually focused on either product traits, and how they relate, or users and their past consumption. READ MORE

  3. 7. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Isabell Ekengren Frank; Elliot Körner; [2023]
    Keywords : Customer Engagement; Co-creation; Family owned business;

    Abstract : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. READ MORE

  4. 8. Why City Tourism? : Perceptions, attitudes and motivations for countryside people to visit city destinations as tourists

    University essay from Södertörns högskola/Turismvetenskap

    Author : Amanda Wallström; [2022]
    Keywords : Countryside people; Motivations; Perceptions; Attitudes; City tourism; Destination image; Social media; Travel; Tourism;

    Abstract : Perceptions and attitudes can have a major impact on the motivations for countryside people to visit city destinations as tourists. The findings from this study present the two major motivations; extraordinary experiences and travelling for specific events, along with several further aspects, which motivate people in the countryside to visit cities. READ MORE

  5. 9. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
    Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

    Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

  6. 10. Please talk, but say nothing. A qualitative study examining the perception of brand activism in a woke-washing context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sandra Cavalli-Björkman; Towa Hedelin; [2022]
    Keywords : Brand activism; Brand authenticity; Woke-washing; Woke; Social Media;

    Abstract : Today everyone is a politician. We communicate our thoughts, ideas and values with each other at an exorbitant rate and magnitude through social media. Following this wave of social awareness, it has become more important that the brands we shop at support our values and beliefs. READ MORE