Essays about: "why media is important"

Showing result 11 - 15 of 112 essays containing the words why media is important.

  1. 11. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

  3. 12. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE

  4. 13. How can physical activity be enhanced through digital rewards? : An experiment where number of steps is rewarded with social media screen time

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Marina Tallberg; [2021]
    Keywords : Digital rewards; Gamification; Incentives; Physical activity; Steps; Social media; Experiment; Surveys.;

    Abstract : Today nearly 9 in 10 internet users use social media each month. Most people enjoy social media and have a beneficiary relationship with the different platforms giving them opportunities to stay connected with family and friends. READ MORE

  5. 14. Influencer Marketing on Social Media - Commercial or non-commercial content? - an influencer perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Taraneh Bahremandi; [2021]
    Keywords : Social media; Influencer marketing; Marketing;

    Abstract : Influencers are some of the most important players in social media marketing, one of many reasons why they are so important is the fact that they can be both opinion formers and marketing tools. The position influencer marketing has in society has created demarcation problems between freedom of press and speech and marketing laws. READ MORE

  6. 15. How do ethics in influencer marketing impact consumer behavior?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Killian Oursel; Maxia Befene Mbembo; [2021]
    Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE