Essays about: "word of mouth internet"
Showing result 1 - 5 of 47 essays containing the words word of mouth internet.
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1. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. READ MORE
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2. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE
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3. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE
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4. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE
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5. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE
