Essays about: "online consumption community"

Showing result 1 - 5 of 32 essays containing the words online consumption community.

1. 1. Garden-based learning in teacher education in Germany - A mixed-method study of teacher students´ and teacher educators´ views on garden-based education

   University essay from Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

   Author : Lena Rothe; [2023-01-09]
   Keywords : garden-based learning; teacher education; food system education; case study; learning garden;

   Abstract : Aim: This study focuses on achieving an in-depth understanding of teacher educators' and teacher students' perspectives on garden-based learning in the teacher education program in several universities in Germany. Theory: The theoretical framework is based on three theories. READ MORE

3. 2. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Earl Dube; [2023]
   Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

   Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE

4. 3. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Farzana Sharmin Ritu; [2023]
   Keywords : purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

   Abstract : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. READ MORE

5. 4. Assembling Paint, Parties and Toxins

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Mina Planting Mollaoglu; [2023]
   Keywords : Malmö; Sofielund; cultural sound zone; municipality policy; culture; urban planning; built environment; industry; graffiti; associations; community culture; cultural analysis; materialism; assemblage; tactics; space; terrain vague.; Cultural Sciences;

   Abstract : Over the last decade, Swedish cities like Stockholm and Gothenburg have seen a decline in cultural events due to noise complaints, unsuitable locations, and changing demographics. Malmö, facing similar issues amid urban growth, introduced a 2021 planning program for the Sofielund industrial district, featuring a "cultural sound zone" to support cultural activities. READ MORE

6. 5. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE