Essays about: "young consumers"

Showing result 41 - 45 of 173 essays containing the words young consumers.

  1. 41. How downside aspects of new e-banking technology can influence consumers

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Masoome Abikari; [2021]
    Keywords : new e-banking technology; UTAUT; negative emotions; perceived risk;

    Abstract : The purpose of this study is to investigate whether consumers’ negative emotions (loss and deterrence emotions) toward new e-banking technology influence their behavioral intention to adopt new emerging e-banking technology. This thesis tries to integrate the unified theory of acceptance and use of technology (UTAUT) with emotion as a non-cognitive factor and perceived risk as a well-known influential factor in the banking context. READ MORE

  3. 42. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Masstewal Mekuriaw; Muskaan Khurana; [2021]
    Keywords : Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

    Abstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE

  4. 43. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elin Forsberg; [2021]
    Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

    Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

  5. 44. Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mona Schleier; [2021]
    Keywords : Social Sciences;

    Abstract : .... READ MORE

  6. 45. The role of information and behavioral biases in consumer choice for climate friendly proteins

    University essay from SLU/Dept. of Economics

    Author : Madina Alieva; [2021]
    Keywords : climate friendly food; legume-based proteins; sustainable consumption; willingness to accept; willingsness to pay; WTA-WTP disparity;

    Abstract : The transition from animal towards alternative proteins can help reduce the negative impact of the food systems on the environment and human health. To promote healthier and more sustainable food systems, consumers around the world are encouraged to explore alternative diets and switch towards more environment-friendly protein sources. READ MORE