Essays about: "young consumers"

Showing result 36 - 40 of 173 essays containing the words young consumers.

  1. 36. Greener Closets: Understanding Practices of Acquiring Sustainable Fashion

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Falklind; Johanna Viitanen; [2021-07-02]
    Keywords : practice theory; sustainable fashion; reuse; upcycling; sharing; time;

    Abstract : The fashion industry is a large contributor to climate change, therefore sustainable options to acquire clothing need to be further emphasised and explored. A gap regarding the practical aspects of shopping has been identified and by using theories of practice the ‘doings’ of practices within acquisition of sustainable fashion can be studied. READ MORE

  3. 37. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nora Berggren; Sandra Pöder; [2021]
    Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

    Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE

  4. 38. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
    Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

    Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE

  5. 39. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; [2021]
    Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

  6. 40. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jenny Sandström; Veronica Ågren; [2021]
    Keywords : Boycott; buycott; food and drink brands; FMCG industry; Business and Economics;

    Abstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE