Essays about: "young consumers"

Showing result 31 - 35 of 173 essays containing the words young consumers.

  1. 31. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jade Verplancke; Noémie Gelati; [2022]
    Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

    Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

  3. 32. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Mannelqvist; Isak Mårtensson; [2022]
    Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

  4. 33. Young adults' adoption to fashion brands use of extended reality technologies such as Virtual Clothing

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Fahmo Mohamed Issak; Ghina Jamaleddine; [2022]
    Keywords : Virtual clothing; Virtual fitting; Extended reality XR ; Augmented reality AR ; Covid-19;

    Abstract : Background: There is a noticeable digital shift in the fashion industry. COVID-19 Pandemic has acted as a great accelerator to the digital shift. Specifically retail is one of the industries that has grown more digitally oriented as a result of the global pandemic that hit the world in 2020 (Moneta & Sinclair, 2020). READ MORE

  5. 34. Undressing the Swedish Fashion Renting Market : A mixed method study about understanding a young market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elsa Bjelkenäs; Amanda Rognsvåg; [2022]
    Keywords : Fashion; Renting; Collaborative Consumption; Sustainability; Mixed Method; Swedish Fashion Market;

    Abstract : There is little research covering the Swedish fashion renting market (SFRM), regarding which companies operate on the market, what they communicate or how the market is connected to the environmental perspective. The purpose of this study is to outline the SFRM, as well as to analyse brand communication through Instagram and how the media present the SFRM. READ MORE

  6. 35. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE