Empowering Performance: Unveiling the Tapestry of Cultural Diversity in Business : A qualitative understanding of multicultural team management

Abstract: Cultural diversity has shown to play a tremendous impact on influencing the teams performance in an international business. Shared beliefs, values and systems of conducting work-related tasks originating from cultural differences significantly enhances the abilities for the team to perform on a higher note. This thesis aims to investigate the challenges of a multicultural manager regarding disputes originating from concepts such as awareness, communication and decision making, trust building and to spark creativity. The primary data was collected through nine in-depth interviews with managers who handle culturally diverse teams. After analyzing the interviewees it was concluded that multicultural managers need to acknowledge there are cultural differences within the team in order to develop a suitable communication style and therefore generate trust.