Digital transformation, the life-saving strategy of enterprises in the epidemic

Abstract: Background: Digital transformation was a process that most companies in the digitalage nowadays must go through. However, the global economy was dreary due to theabrupt epidemic, which let companies around the world were facing challenges forchange. Meanwhile, as the major economy, China was the only country in the worldthat keep economy increasing during the epidemic. Purpose: The purpose of this research is to answer the question of how Chinesebeverage stores have formulated strategies for digital transformation amiduncertainties caused by the epidemic. The research results should be able to be usedby various organizations within the industry to develop effective strategies during theepidemic. Method: This thesis was conducted by qualitative research with interpretivism. Themulti-case approach is used for analysis, semi-structured interviews with eightbeverage store managers were obtained in Chinese. Conclusion: The finding of this research suggested that: in order to transformdigitally successfully, enterprises need to complete the three key factors: evaluatingthe conditions, implementation, and forming mode, under 2 specific preconditionswhich are the driving force of the times and the impact of the epidemic on the overallbusiness.