Swedish Tech Startups: Growth strategies and challenges they face during expansion.

Abstract: Nowadays, we have seen a tremendous improvement in technology, as stated by Almega.Se, (2021), the era of digitalization has helped many companies increase productivity, reduce costs, and expand to new markets. There has been a massive increase in start-ups, especially in the tech industry. This study will examine how Swedish tech start-ups grow their businesses and identify some of the biggest and most important challenges they face while growing. This thesis uses Greiner's (1998) “Evolution and Revolution as Organizations Grow” to explore organizations' strategies and challenges while expanding and growing their business. This study also uses other scientific articles related to Greiner’s model to support and update the model. The results of this study found the most common challenges that start-ups in the tech industry face but also suggested some strategies to overcome these challenges.  The authors of this study found that startups could use Greiner's (1998) model to get inspired and informed about challenges and strategies to grow, even though some changes have occurred as the tech industry has evolved dramatically. Challenges such as finding a skillful team that can contribute to the growing firm are not noted by Greiner's (1998) model or strategies related to heavy marketing. On the other hand, challenges such as delivering a complete product, and conflicts between upper and low levels of management are noticeable nowadays among start-ups.  Keywords: Startups, strategy, challenges, Growth, Tech industry, Greiner 1998 Model, II