Ready for take-off : A study of international market selection of Swedish SMEs in the knowledge-intensive service sector

Abstract: Small and medium enterprises (SMEs) and the service sector have gained highly important roles in the strive for growth and economic welfare. World economy changes creates both international business opportunities and pressure for small and medium enterprises to internationalise. International market selection (IMS) is considered the most vital decision when creating an internationalisation strategy. Nevertheless, the lack of both research attention and empirical insights has created a knowledge gap. Investigate how Swedish SMEs in the knowledge-intensive service sector perform their IMS. By answering the research question, this study will contribute to greater understanding in both theory and practice. The purpose is to add to theory in the field as well as contribute with an additional IMS model for this specific firm type. Through examination of previous research, three main approaches to IMS have been identified: systematic, non-systematic and relationship. The research was assessed through a qualitative design, using semi- structured interviews with five representatives from different companies. The results demonstrates the importance of maintaining and creating relationships for the IMS-process. Combining previous research, insights from practitioners and empirical findings, a size and industry specific IMS- model was developed named the Boarding Step Model.