Impact of resource management on MNCs for survival and growth in a dynamic/consolidating market: Case studies on Telecom Multinational corporation

Abstract: International emerging markets, being a matter of interest for Multinational Corporations (MNCs), is regularly researched by scholars for better future understanding. In this regard Resource Base View (RBV) and Resource Management theories are regularly matched and further developed. However, this research paper takes the boundaries from emerging markets to consolidating yet dynamic high-tech markets where research efforts could not be traced to adequate level. This paper has taken theories of RBV, RBV on International Business(IB) and Resource Management. It compared its validation with empirical evidences derived from case study of two mobile telecom MNCs cases which started operating in Pakistan when industry was emerging but soon entered in consolidation stage as high-tech industries are dynamic in nature. An extended evaluation was made by analyzing impact of environmental dynamic factors on these specific MNCs in light of 'Resource Management Process & Distinctions' which lead us to the following findings: Possessing good resource base is essential for MNCs during international ventures but the resource as core capabilities may not develop into competitive advantage if these resources are not structured, bundled and leveraged adequately as per industry dynamism, especially when industry is moving into consolidation phase. It is also learnt that MNCs may advantage from its head quarter's past set of experience. Yet at the same time subsidiary's locally controlled customization also benefits over all resource management process. Empirical findings of these cases gives us a good reason to consider 'shareholder's long-term vision/intensions' as well, being an important element in sustenance or success of such high tech MNCs. The research work opens further arenas for future studies such as comparison of conclusion and their generalization with other industries in same country or same industry in other countries with similar environmental dynamics.