Internationalisation of a Swedish high technology company selling ambulance information systems: a market analysis of Denmark, England, Finland and Norway

Abstract: The entire world is becoming increasingly internationalised due to different
factors, mainly increased communication between countries and organisations.
This increased internationalisation has contributed to that companies now
much easier can take advantage of opportunities all over the world than they
could do in the past. We have in this thesis investigated both the
prerequisites for expanding the business of a Swedish high-technology firm
selling ambulance information systems to Denmark, Finland, England or
Norway, and also which of these countries is most suitable to start the
internationalisation in for such a company. Our findings show that the main
objectives for internationalisation are saturated domestic markets and to
achieve faster economic growth. Furthermore, we have found that it is very
important to make a thorough marketing plan and analyse the new foreign
markets carefully for the internationalisation to become successful. Our
investigation points out that a Swedish high technology company selling
ambulance information systems that wants to internationalise should select
Denmark and/or Norway as the first foreign country to enter. Although
Denmark and Norway were considered more suitable than Finland and England,
we are of the opinion that England and Finland cannot be ruled out as
unsuitable on the bases of this investigation. The procurement of ambulance
information systems in the four investigated countries is very similar to
organisational procurement in general. Finally, suggestions for further
research are provided.