Big Data and the Big Gap - A study of the gap between the supply side and the demand side of the concept Big Data

University essay from Göteborgs universitet/Företagsekonomiska institutionen

Author: Ingrid Forsberg; Melinda M. Jabbari; [2013-06-28]

Keywords: Big Data; Change Management; Innovation; Diffusion; Managerial Fashion;

Abstract:

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