To Lead or to Follow? : A case study of an internationalization process

Abstract: This Bachelor thesis studies the internationalization strategy of a Finnish label stock company, UPM Raflatac, in China during the late 1990’s. The purpose of this descriptive study is to facilitate the understanding of companies’ internationalization processes. This was done by studying UPM Raflatac’s internationalization strategy’s connection to the internationalization theories of the Uppsala model and the eclectic paradigm. The findings were established by presenting an Internet based questionnaire for the employees of the company. The results showed that the company did not have a country specific strategy and that the resemblance to the reference material was therefore limited.