Essays about: "Johanna Josefsson"

Found 2 essays containing the words Johanna Josefsson.

  1. 1. Core Plant knowledge management and transfer

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Johanna Feltendal; Johanna Josefsson; [2017]
    Keywords : Knowledge management; Knowledge transfer; Knowledge sharing; International manufacturing networks; Site roles; Core Plant; Subsidiaries; Knowledge management; kunskapsöverföring; kunskapsspridning; internationella tillverkningsnätverk; fabrikers roller; Core Plant ledande fabrik ; systerfabriker;

    Abstract : Production sites in international manufacturing networks tend to have different responsibilities and roles in the network. One common classification of plants is to divide the sites into one core plant and several other production units or subsidiaries, where the core plant has an active role in the creation and transfer of knowledge, innovation and know-how, concerning products and processes. READ MORE

  3. 2. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
    Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

    Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE