Essays about: "Maxime Rigaud"

Found 1 essay containing the words Maxime Rigaud.

  1. 1. National Brand Positioning in the Swedish Meat Market : How to maintain a price premium

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Maxime Rigaud; Tianlin Shao; [2012]
    Keywords : National brands; private labels; price premiums; positioning; meat;

    Abstract : A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). READ MORE