Essays about: "ALEXANDER ENGBLOM"

Found 1 essay containing the words ALEXANDER ENGBLOM.

  1. 1. Sharing Sales and Service Networks with Competitors : A Multiple-case Study in the Heavy Truck Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : ALEXANDER ENGBLOM; EMMA LUNDQUIST; [2018]
    Keywords : Sales and service networks; competitor partnerships; competition; cooperation; co-opetition; heavy truck industry; Sälj- och servicenätverk; partnerskap med konkurrenter; konkurrens; samarbete; co-opetition; tunga lastbilsbranschen;

    Abstract : In the heavy truck industry, sales and service networks play an important role. Investments in network infrastructure are costly, and to be profitable, there is a critical service volume to fulfil. This is especially challenging in new markets, where service demand is low and uncertain. READ MORE