Essays about: "Adam Åbonde"

Found 2 essays containing the words Adam Åbonde.

  1. 1. Interest and expertise: On the effects of salesperson and customer characteristics in a consumer goods purchasing situation

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Adam Åbonde; [2015]
    Keywords : service encounter; vocational interests; expertise; customer satisfaction;

    Abstract : It is well established that a salesperson's expertise and vocational interests are predictive of their job performance. Still, these have not been studied simultaneously and from the perspective of the customer. READ MORE

  3. 2. In an unexpected fashion - Effects of using brand-incongruent models in fashion ads

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Hellsten; Adam Åbonde; [2013]
    Keywords : Incongruity; Advertising; Attitude; CSR; Brand;

    Abstract : Every day we encounter an abundance of advertising messages that condition social behaviours. Negative changes in society are often attributed to this, creating a debate about the unwanted effects of advertising. READ MORE