Essays about: "Adrián Vázquez Anido"

Found 3 essays containing the words Adrián Vázquez Anido.

  1. 1. Boeing: What to do when your employees think you are a monkey?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Adrián Vázquez Anido; Suzanna Nikolic; Nghiem Thuy Duong; [2020]
    Keywords : Social Sciences;

    Abstract : .... READ MORE

  3. 2. Virtual Influencing: Uncharted Frontier in the Uncanny Valley

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mary Caroline Creasey; Adrián Vázquez Anido; [2020]
    Keywords : influencer marketing; virtual influencers; social media marketing; opinion leadership; brand spokespeople; brand spokes-characters; source credibility; uncanny valley; Business and Economics;

    Abstract : Title: Virtual Influencing: Uncharted Frontier in the Uncanny Valley Date of the Seminar: 4th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Mary Caroline Creasey and Adrián Vázquez Anido Supervisor: Burak Tunca Keywords: influencer marketing, virtual influencers, social media marketing, opinion leadership, brand spokespeople, brand spokes-characters, source credibility, uncanny valley Thesis purpose: In exploring if and to what extent reality level affects sentiment and skepticism, this study aims to provide valuable and actionable insights to both guide academics in further studies and help managers better understand nuances of influencer perceptions. Methodology: To analyze whether perception differs across influencers’ reality levels (human or virtual), this study collected comment data from Instagram to assess levels of sentiment and skepticism. READ MORE

  4. 3. Gay-themed advertising in a cultural context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
    Keywords : Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

    Abstract : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. READ MORE