Essays about: "Nghiem Thuy Duong"

Found 2 essays containing the words Nghiem Thuy Duong.

  1. 1. Boeing: What to do when your employees think you are a monkey?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Adrián Vázquez Anido; Suzanna Nikolic; Nghiem Thuy Duong; [2020]
    Keywords : Social Sciences;

    Abstract : .... READ MORE

  3. 2. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jiewen Cheng; Maria Contreras; Thuy Duong Nghiem; [2019]
    Keywords : B2B companies; Online brand community; Social networks; Relationship marketing; Corporate brand building; Business and Economics;

    Abstract : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. READ MORE