Essays about: "Alejandro Pérez Dueñas"

Found 1 essay containing the words Alejandro Pérez Dueñas.

  1. 1. Marketing in start-ups : A case study of business relationship development

    University essay from Uppsala universitet/Industriell teknik

    Author : Hampus Myhr; Alejandro Pérez Dueñas; [2021]
    Keywords : Marketing; Start-up; Business-to-business; Relationship marketing; Business relationships;

    Abstract : Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. READ MORE