Essays about: "Alexandra Cyvoct"

Found 1 essay containing the words Alexandra Cyvoct.

  1. 1. Artificial Intelligence in Business-to-Business Sales Processes : The impact on the sales representatives and management implications

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Alexandra Cyvoct; Shirin Fathi; [2019]
    Keywords : AI; Artificial Intelligence; Big Data; B2B sales; selling process; consultative selling; relational selling; change management;

    Abstract : Background: The sales representatives in B2B companies are experiencing several changes in their environment, which have already altered their performed activities. In order to meet the new customer needs, Artificial Intelligence (AI) provides an effective usage of the large amount of complex data that is available, defined as Big Data. READ MORE