Essays about: "Amanda Blomqvist"

Found 2 essays containing the words Amanda Blomqvist.

  1. 1. Opinion leaders in the new social environment : A Youtube case on social media opinion leaders

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Gonzalez; Joseph Blomqvist; Tianchen Hu; [2016]
    Keywords : Opinion leaders; opinion leadership; social media; opinion followers; Youtube;

    Abstract : Due to the development of new technology, there has been a shift in many communication concepts. With consumers now gaining more control in the online environment, more influential consumers, or ‘opinion leaders’, can also gain from this increase in power. READ MORE

  3. 2. A (Post)Feminist Kaleidoscope: A Study Interrogating Gender in Swedish Management Education

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Blomqvist; Sofia Tinglöf; [2015]
    Keywords : Management Education; Sweden; Gender; Gender Equality; Postfeminism; Feminism; Individualism; Voluntarism; Ontological Flexibility; Business and Economics;

    Abstract : The purpose of this study was to critically interrogate gender in Swedish management education, with the objective of making it more gender equal. Following a multi-paradigmatic approach, shifting between interpretative and critical feminist knowledge interests, we developed a qualitative study simultaneously working with theory and empirical material. READ MORE