Essays about: "Amarnath Nagula"

Found 1 essay containing the words Amarnath Nagula.

  1. 1. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jiawei Liu; Amarnath Nagula; [2020]
    Keywords : Omnichannel retailing; Dynamic capability; Small retailers;

    Abstract : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. READ MORE