Essays about: "American Fast Food in Chinese Market:"

Found 2 essays containing the words American Fast Food in Chinese Market:.

1. 1. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

   University essay from Företagsekonomiska institutionen

   Author : Qinjie Zhang; Longyu Zhou; [2012]
   Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

   Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE

3. 2. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Cui Yu; Ting Zhang; [2009]
   Keywords : culture; cross-culture; marketing strategy; fast food industry;

   Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE