Essays about: "Andreas Bäckström Svensson"

Found 1 essay containing the words Andreas Bäckström Svensson.

  1. 1. Having a boat before the flood strikes will save you. Having a sail will take you places. : A qualitative study on how an effective crisis communication is impacted by intercultural competence, crisis leadership and social media.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ); Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Andreas Bäckström Svensson; Njord Frölander; [2015]
    Keywords : Crisis; crisis communication; intercultural competence; crisis leadership; social media; qualitative interviews; proactive crisis communication;

    Abstract : Thirteen qualitative interviews have been conducted with key individuals who have profound knowledge and experience in the subject of crisis communication. The thesis used a theory testing approach and highlights the main issues regarding the influence of intercultural competence in crisis information, and to what extent social media channels are used for crisis communication. READ MORE