Essays about: "Anita J. Rosenstock"
Found 1 essay containing the words Anita J. Rosenstock.
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1. Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets
University essay from Institutionen för ekonomiAbstract : This research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. READ MORE
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