Essays about: "Anita J. Rosenstock"

Found 1 essay containing the words Anita J. Rosenstock.

  1. 1. Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets

    University essay from Institutionen för ekonomi

    Author : Anita J. Rosenstock; [2007]
    Keywords : Planning; Advertising; Campaign; Multinational enterprises;

    Abstract : This research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. READ MORE