Essays about: "Anna Nylund"

Found 1 essay containing the words Anna Nylund.

  1. 1. Consumers' attitudes towards differently branded and processed pork products : a means-end chain analysis

    University essay from SLU/Dept. of Economics

    Author : Anna Nylund; [2009]
    Keywords : means-end chain; laddering; product differentiating; pork; local; organic; ham; meat;

    Abstract : The aim of this study is to investigate Swedish consumers' attitudes towards differently labelled cut and processed pork (branded, organically/locally produced, private branded and imported). A distinction has been made between fresh cut and processed pork to see if the result divergent. READ MORE