Essays about: "Annika Elmberg"
Found 1 essay containing the words Annika Elmberg.
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1. Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. READ MORE
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