Essays about: "Awareness from media"

Showing result 11 - 15 of 251 essays containing the words Awareness from media.

1. 11. Storytelling For Sustainability In Developing Economy Tourism : A Cross-case analysis of Ecotourism Organizations in Cambodia and Trinidad and Tobago

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Clarence Bacchus; Chamreoun KEO; [2023]
   Keywords : sustainability storytelling; ecotourism leaders; developing economies; Cambodia; Trinidad and Tobago; internal stakeholder; employees; local communities;

   Abstract : The purpose of this study is to investigate the use of sustainability storytelling in ecotourism organizations in Cambodia and Trinidad and Tobago. These two countries were specifically selected for a cross-case analysis due to their shared characteristics as developing economies. READ MORE

3. 12. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   University essay from

   Author : Alice Sbrogio; Kristian Shamon; [2023]
   Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

4. 13. Swedish People’s Experiences of Following the FIFA World Cup 2022 in Qatar : A Globality, Cosmopolitanism, and Cosmopolitanization Perspective

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Amanda Svärd; [2023]
   Keywords : FIFA World Cup; Qatar; Globalization; Cosmopolitanism; Globality; Cosmopolitanization; Human Rights; Mass Media;

   Abstract : This thesis investigates Swedish people’s experiences following the FIFA World Cup 2022 in Qatar from a globality, cosmopolitanism, and cosmopolitanization perspective. The 2022 World Cup was controversial due to allegations of human rights violations in preparations for the Cup in Qatar as well as allegations of corruption within the FIFA organization. READ MORE

5. 14. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

6. 15. Women as Agents of Change : a Critical Visual Analysis of the Representation of Brazilian Indigenous Women Activists

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Emanuela Gualersi; [2023]
   Keywords : ;

   Abstract : The Brazilian climate crisis has become a frequent topic in both international and national media. During Bolsonaro's presidency, Brazil prioritised economic development over protecting Indigenous Peoples and the environment, resulting in backlash from Indigenous Peoples and their organisations. READ MORE