Essays about: "Awareness from media"

Showing result 16 - 20 of 251 essays containing the words Awareness from media.

  1. 16. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

  3. 17. Healing the Depressed Self: A Study of Social Media Therapy

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Virginie Behar; [2023]
    Keywords : Social Media; Therapeutic Culture; Therapy; Instagram; TikTok; Depression; Neoliberal Mental Healthcare;

    Abstract : Since 2019, therapy content from both mental health professionals and social media users has proliferated on both TikTok and Instagram, a phenomenon some have called Tiktok and Instagram therapy. This study explores two different facets of social media therapy. READ MORE

  4. 18. Start-ups as The Driver of Circular Economy: The Case of Indonesia

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Anggia Aryandita; [2023]
    Keywords : Start-ups; Circular Economy; Indonesia; MLP Framework; Sustainability Transition; Business and Economics;

    Abstract : This study illuminates the pivotal role of start-ups in driving circular economy (CE) implementation in Indonesia. Using the Multi-Level Perspective (MLP) framework, this research explores the dynamic contributions of start-ups in fostering sustainable transitions from a linear to a circular economy. READ MORE

  5. 19. "Enough is Enough!" : political engagement on Twitter in the case of Turkey’s withdrawal from the Istanbul convention

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Hülya Bakca; [2023]
    Keywords : civic engagement; political engagement; censorship; social movements; violence against women; woman s rights; counter democracy; social media; hashtag; #istanbulsözleşmesiyaşatır; #istanbulconventionsaveslives; Social Sciences;

    Abstract : This research analyzes the political engagement of Turkish citizens on Twitter, in which underrepresented groups and individuals search for democratic public space to mobilize against injustice. With this in mind, the study focuses on the civic engagement of Turkish citizens on Twitter with the hashtag #istanbulsözleşmesiyaşatır, which translates to‘istanbulconventionsaveslives’. READ MORE

  6. 20. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE