Essays about: "B2B decision-making"

Showing result 21 - 21 of 21 essays containing the words B2B decision-making.

  1. 21. The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting : A study of the European body builder market

    University essay from Företagsekonomi

    Author : Jenni Hagman; Elisabet Sjöberg; [2012]
    Keywords : Beneficial attributes; satisfaction; loyalty; behavioral loyalty; attitudinal loyalty; B2B; industrial decision making;

    Abstract : .... READ MORE